A Study on Problems and Prospects of Franchising Business in Organized Retail Sector

Author : Reetu Mehta and Rajiv Kaushik

Abstract

India presents a large market opportunity due to large number of costumers and increasing purchasing power. There are significant challenges as well in Indian retail sector. These challenges includes geographically dispersed population, complex distribution network, little use of IT systems, limitations of mass media and existence of counterfeit goods etc. This paper studies the Indian retail sector opportunities and major concern for the growth of this sector.

Keywords: consumers, franchising, multi-brand, market and retail sector.